What Modules are Covered in the Digital Marketing Syllabus for 2025?

Digital marketing is changing at a rapid pace, and the 2025 digital marketing syllabus is a reflection of what employers will value most. The digital marketing course syllabus of Srijan Institute is a perfect blend of theoretical and practical sessions, which enable the learners to directly apply the learned concepts in running an actual campaign. You can either browse through our digital marketing course outline or download the digital marketing syllabus PDF for a quick reference.

Srijan Institute 2025 Digital Marketing Course Syllabus: Basic Modules & Project Details

Our digital marketing training syllabus is packed with everything you need to successfully navigate through the marketing automation tools. Every subject is taught with an application purpose, so learners will be able to effectively run a campaign on each topic.

Here are all the modules from our digital marketing training syllabus:

1. Basics of Digital Marketing

• Digital Environment, Channels, and Strategy Formation

• Know Your Audience Breeds Customer Journey Maps

• STP (Segmentation Targeting Positioning)

• Review of AI-Powered Marketing Trends & Tools

2. Web design & WordPress + AI solutions

• Website goal layout

• UI/UX fundamentals

• wireframes WordPress installation

• plugins and security AI website builders (Durable, 10Web, Hostinger AI)

• Lead forms, analytics & chatbots integration

3. Search Engine Optimisation (SEO)

• On-page Off-page Local Technical SEO

• Keyword research with AI tools (ChatGPT, Surfer SEO, Uber Suggest)

• Competitor research and backlinking strategy

• SEO tools & Google Search Console

4. Google Ads & PPC (Pay-Per-Click)

• Google Ads configuration, search, display, YouTube & shopping campaigns

• Smart bidding, Audience Segments & Retargetting

• A/B test with AI ad copy generator

• ROI monitoring with Google Analytics 4

5. SMM- Social Media Marketing (English)

• Facebook marketing, Instagram, LinkedIn, Twitter (X), YouTube marketing

• Content calendar + post creation aided by AI (Canva, ChatGPT)

• Paid social media campaigns

• Analytics and performance optimisation

6. Content Creation, Copywriting & Canva Mastery

• Create your own brand voice with storytelling

• Blog content, ad copy, video scripts with ChatGPT & Jasper AI

• Canva Pro design for social media, posters, and ad creatives

• Creative automation with AI design tools

7. Email & WhatsApp Marketing + Automation

• Create a list and segment

• Email template in Mailchimp, ConvertKit and Brevo

• Automation workflows using Zapier & AI personalisation

• WhatsApp Broadcasts, CRM & customer retention tools

8. YouTube & Video Marketing

• Channel creation, optimisation & video SEO

• Scriptwriting & AI Voice/Video Tools (Pictory, Synthesia, OpusClip)

9. Testing React Applications

• Monetisation options & YouTube Ads

• Shorts & reels for brand exposure

10. Google Analytics 4 & Report Data

• Configuring GA4, Google Tag Manager & dashboards

• Conversion tracking and Measuring campaign ROI

• Making reports with Looker Studio

• Exploiting intelligence for decisions based on data

11. E-Commerce & Funnel Marketing

• Setting up Shopify and WooCommerce websites

• Conversion Funnels and Retargeting

• Upsell, One-time offer, Cross-sell, Cart Abandonment

• AI-powered tools for e-commerce content & ads

12. Affiliate & Influencer Marketing

• Installing affiliate systems (Amazon, Digistore24)

• Collaborate with influencer tactics

• Equipped with tracking and analytics as well as performance payouts

• AI tools for influencer discovery and campaign management

13. AI in digital marketing

• Meet ChatGPT, Gemini, Claude & Copilot for marketing!

• Prompt generation for content, SEO & ads

• AI in content, video and analytics

• Play with the top 10+ AI marketing tools (Canva AI, Jasper, Writesonic, Pictory, Notion AI etc.)

14. Hands-on Projects / Case Studies

• Assignments on live business models

• Website, ad campaigns, SEO audits, email automation

• AI-enabled campaign simulation

• Capstone project + presentation review

15. Career Development

• Resume preparation & LinkedIn optimisation

• Freelancing roadmap (Fiverr, Upwork setup)

• Interview Prep & Personal Branding Tips

• Agency & business formation advice

Projects You’ll Complete

1. WordPress Website Setup

2. Shopify ECommerce Store

3. Google Ads Campaign (Search & Display)

4. Meta Ads (Facebook & Instagram)

5. SEO Audit & Optimisation Report

6. Email Animation Workflow

7. Canva Creative Brand Kit

8. GA4 Reporting Dashboard

9. AI Content Strategy Plan

10. Final Capstone: Full Digital Marketing Campaign

Additional Skills Covered in Our Digital Marketing Course Syllabus 2025

In addition to the basic modules covered in our digital marketing course syllabus, the digital marketing course outline of Srijan Institute emphasises such advanced skills which make the students industry-ready. These will make sure that your digital marketing syllabus not only readies you for today’s roles, but for tomorrow’s challenges too.

Data-Driven Insights

Reporting and analytics play a major role in the digital marketing course. Students learn how to use Google Analytics and dashboards knowledgeably.

Content Strategy

The digital marketing course syllabus consists of content scheduling, narrating and writing persuasively. Definitive steps in the digital marketing syllabus PDF to impactfully market a product.

Automation Tools

The digital marketing training syllabus 2025 covers a wide range of modules including HubSpot and Mailchimp, and more to kale the learners futuristic.

Practical Learning & Application You Get With Us

Our digital marketing course content is designed keeping in mind real-world practice rather than theory. From live projects to case studies, every learner gets to know how the digital marketing syllabus PDF can be converted into real-time skills.

Live Campaigns

Learners practise running ads and measuring results to build on the digital marketing course curriculum.

Industry Projects

The class ensures strong portfolios through projects aligned to current market trends in the digital marketing training syllabus.

Career Preparation

Resume workshop and mock-interview session for digital marketing syllabus learners, building a job-ready, commerce-ready workforce.

Future Scope in Digital Marketing

The 2025 digital marketing curriculum is future-ready, guided by upcoming trends and global scopes. Following the syllabus of our digital marketing course, learners equip themselves for long‑term career advancement in a dynamic field.

AI & Personalization

The course syllabus of Digital Marketing prepares learners to experience AI-led personalisation and predictive analysis.

Global Opportunities

The skills you get from the syllabus of digital marketing are in the world, which makes you eligible for freelancing as well as corporate jobs.

Lifelong Learning

The continuous robustness of the updates in the digital marketing syllabus PDF helps the alumni to stay in sync with the changes in the industry.

Conclusion

Digital Marketing Course at Srijan Institute is your career path. With an organised syllabus for the digital marketing course, along with practical projects and future-oriented skills, learners feel confident to excel. Downloading a Digital Marketing Syllabus PDF keeps monitoring easy, and our Digital Marketing Training syllabus makes it easier for the students to grab a job after graduation

FAQs

Q. What will be taught in the digital marketing syllabus of the Srijan Institute for 2025?

A. Srijan Institute's digital marketing course covers SEO, SEM, social media, content strategy, analytics and automation tools! Our digital marketing training syllabus is a perfect mix of theory and a practical approach.

Q. Is the syllabus on digital marketing available in PDF for download?

A. Yes. Srijan Institute provides you with a brochure for digital marketing, through which you can access our digital marketing syllabus PDF.

Q. How is Srijan Institute’s digital marketing training syllabus unique from others?

A. Unlike any regular courses, our syllabus for digital marketing training focuses on live campaigns, industry projects and placement assistance. Learners don’t just study — they apply concepts in real scenarios, which is why Srijan Institute is a top choice for career growth.

Q. Will this course syllabus for digital marketing help me? certifications too?

A. Absolutely. The syllabus for Srijan Institute’s digital marketing course is designed keeping in mind various global certifications- Google Ads, HubSpot, Meta Blueprint, to name a few. This will allow the learners to prepare for exams confidently and enhance their professional profile.

Q. What is the scope of a digital marketing syllabus from Srijan Institute?

A. Our digital marketing syllabus graduates are equipped for such jobs as SEO specialist, social media manager, content strategist and digital marketing analyst.